Marketing is at the heart of the market conquest strategy. A very good planning of the marketing activities allows to avoid tedious and costly mistakes.

Africa Development Consulting Group (ADCG) designs a marketing plan for your business with a focus on reaching and attracting customers and persuading them to buy your products or services. ADCG clearly defines objectives, actions and responsibilities.

The marketing plan provided by ADCG lists the promotional tactics that will help you achieve the objectives of your business plan, which defines your target markets and the solutions you will offer them.

The development of a marketing plan by the experts at ADCG generally involves the following 5 steps:

• Conduct a SWOT analysis (strengths, weaknesses, opportunities and threats)
• Establish a customer profile
• Set clear objectives
• Evaluate the "four P" of marketing (Product, Price, Place & Promotion)
• Establish a budget

You have marketing needs, the ADCG has the expertise, trust us.